The Mystery About KBC Company How They Make Millionaires?
KBC Company 2023 hosted by superstar Amitabh Bachchan beats Salman Khan and Sanjay Dutt of Big Boss and Khatron K Khiladi of Akshay Kumar to become the most-watched TV of the year. Multi Screen Media, which operates Sony Entertainment TV in India, said Bachchan, 69, will also direct the next release of Kaun Banega Crorepati (KBC), which has millions of aspirants and the Oscar-winning film based on that.
Why Amitabh Bachchan Decided to Host KBC?
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KBC Broadcasting
Hindi Version of "Wanna Be a Millionaire"
KBC Company's fifth season was rated as the best reality show of the year, with a TRP of over 4 across 52 episodes. A media analyst said the Hindi version of "Wanna Be a Millionaire" has proven a game-changer for Sony. We did the same with Sony, i.e. put it directly into the top GEC slot," he said. Multi Screen Media CEO Manjit Singh declined to give numbers but said the offer had a surprising effect on Sony. According to trading sources that track media and entertainment, Sony may barely break even or even make a marginal profit, with cost estimates in excess of Rs 10 crore. Much of the investment in big shows like KBC comes from TV channel partners.
Shahrukh khan Hosted KBC
STAR, which hosted the first three seasons of KBC Company, with Bachchan for the first two seasons and SRK for the third season, reportedly paid Bachchan Rs. In the case of the game show, last year Bachchan was said to have signed a contract for three seasons ('10, '11, '12) totalling Rs 1.5 crore.SRK was reported to have paid Rs 7.5 per episode for KBC 3 in 2007, while Shatrughan Sinha and cricketer Saurav Ganguly earned between Rs 10 million, and received Rs 10 million. Prize money increased from Rs 100 crore under STAR TV in 2000 to Rs 500 crore in 2010 when Sony took over. For versions 2 and 3, STAR has doubled to Rs 200 crore.
TV Ratings
According to the data, STAR moved to the top of the TRP (TV Ratings) charts after KBC Company first season. Big Synergy's Chakraborty said Basu decided to expand its territorial space last year and purchased licenses for six languages, with Sony licensing the Indian version of the game.
KBC at Sony
Both are from KBC Company 5th season. Sony then inserted an ad between the question and its answer. This gives viewers an incentive to stay glued to their TV, said Santosh Desai, social commentator and CEO of Futurebrands. The main objective of KBC 5, according to Jehiel Thakkar, CEO of Media and Entertainment at KPMG India, was to attract and reach new audiences. It has succeeded. “"The best solution for them is that the program isn't...
Doordarshan National Literacy Examination
Basu said that its origin goes back to a short quiz he created in 1989 for the Doordarshan National Literacy Examination. “The winning boy was a goat herder from the Ajmer region. People from all walks of life, even rag collectors, participated. His team worked hard and the result was to connect viewers with what Bachchan and Basu call 'the real India'.
Also read: KBC Company
Advertising
According to the show's ratings, advertising prices are said to have jumped from Rs 1.5 lakh to Rs 2,000 for 10 seconds in season 4 in 2010 to Rs 25 lakh to Rs 3,000 this year. According to communications partner Idea, it has received 20 million calls and messages from people eager to participate in the show and "Ghar Baithe Jeeto Jackpot" contest. The main sponsor, Cadbury, was also said to have benefited. Festival season was an important time for confectioners.
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